HKF is proud to partner with Skechers for a nationwide fundraising campaign during the 2026 World Cup, raising vital funds for Shout, the UK’s only free, confidential, 24/7 mental health text support service. The campaign will help Shout continue its work and ensure that people can access vital support and take positive steps forward when facing challenges with their mental health.

Customers visiting Skechers stores across the UK will be invited to donate £1, £2 or £5 at checkout. Every donation will help support HKF’s work with Shout, ensuring that people experiencing anxiety, stress, loneliness or a mental health crisis can access support whenever they need it.

As a global Skechers brand ambassador, Harry Kane is passionate about changing the conversation around mental health, breaking down stigma and making support more accessible. Through HKF, Harry has championed Shout for several years, using his platform to raise awareness, encourage volunteer recruitment and help develop mental health resources for young people.

This latest partnership builds on Harry’s longstanding commitment to improving mental health support. Funds raised through the campaign will help Shout continue delivering its life-changing, 24/7 text messaging service, ensuring that anyone experiencing anxiety, stress or a mental health crisis can text SHOUT to 85258