HKF and Starbucks UK have unveiled a new 12 month partnership to get the nation talking, highlighting the power of human connections and to help improve the nation's mental wellbeing.
The partnership, combining vital fundraising and awareness, is helping to create more human connections by bringing people together.
Limited-edition coffee cup sleeves and stickers bearing Harry’s likeness are designed to help customers ‘kick off a conversation over a coffee’ to get the nation talking to highlight the power of human connections and improve mental wellbeing.
Humans are social beings and thrive on connecting with others, yet loneliness in Britain is worse than ever, according to the Centre for Social Justice*. Nearly six in 10 adults – 31.4 million people - feel lonely most, often or some of the time. The younger generation are the loneliest, with seven in 10 of 18–24-year-olds saying they feel lonely compared to under half of those aged 65 plus. The NHS and WHO cite meaningful connections and bonding over shared passions as essential for a sense of belonging.
Harry said: “Small talk really can make a big difference when it comes to our mental health and happiness. Spending even a short time together talking can make you feel good in that moment, but also leave a memory that lasts. Remembering we are not on our own is a big boost to our wellbeing. This initiative through my Foundation with Starbucks will get more human connections going, creating special moments through something we all love, whether it is football or a good cup of coffee!”
To help drive the change, Starbucks UK has donated £500,000 to HKF as part of a 12-month partnership to support HKF’s work through awareness, education and empowerment initiatives on behalf of national charities.
* The Centre for Social Justice, Lonely Nation, May 2024.